Sobre o curso

This short course will teach you how to think creatively when it comes to creating social media campaigns. You will learn how to plan, coordinate, deliver and test digital and social media campaigns, setting targets to monitor their success. This four-day short course is ideal for those looking to develop their knowledge regarding the use of social media in a professional environment, and those hoping to boost their income by utilising social media tools.

COURSE CONTENT:

• The digital landscape
• Search marketing (SEO and PPC)
• Email marketing
• Social media
• Online display
• Analytics
• Future trends

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